Purmo CAMPAIGN User manual

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Campaign

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In Spring 2008, we want everyone to be on the road to better heating. We want everybody

to turn away from grey and boring radiators, to move on and join The Warm Society.

That’s because we have a unique range of heating solutions that ensures indoor climate

comfort. From the variety of our radiator range to the efficiency of our underfloor heating,

these solutions allow every style and personality to be freely expressed.

Purmo is the partner that will help you sell indoor climate comfort to your customers.

Temperature’s your customers require in their rooms, together with the fulfilment of all

their needs: the type of heating they desire, the right design, size, colour and at the right

quality to cost ratio.

People in The Warm Society care about giving your customers great heating solutions.

We do this not only by supplying the right products but also by offering educational

services and giving all our solutions a 10-year guarantee. This will make life easier for

both you and your customers.

Join The Warm Society and together we will increase better solutions and better warmth.

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We are your full range supplier, not only

for every type of radiator, but also for

hydronic and electric underfloor heating.

Our experience in supplying all types of

heating solutions gives us the oversight

needed to select and combine solutions

in the way that maximises comfort.

We know where your customers should

use radiators – we know where they

should use them in combination with –

underfloor heating. Just ask us, we can

give you an objective view of which

products your customers should choose.

• We offer solutions to make

renovations easy

• We offer solutions both for

private residences and offices

• We offer hydronic and electric

panels, towel warmers and

underfloor heating

• We offer design and functionality

that is suitable for every room,

personality and budget

• We offer a 10-year guarantee on

all our solutions

Towel warmers

Available in a vast variety

of shapes and sizes, the

high heat output of our

towel warmers enables

distribution of heat to the

entire bathroom.

DecoraTives

The most beautiful way to

save valuable space, these

unique solutions can be

mounted either vertically

or horizontally.

UnDerfloor heaTing

Efficient and hidden,

our underfloor heating

creates a completely even

distribution of heat.

colUmns

Classic design has been

improved with modern laser

technology to create an

elegant solution that will

enhance the atmosphere

of any room.

Panel raDiaTors

Classic, profiled or flat

fronted, our renowned panel

radiator range has a stylish

solution for every room.

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The Warm Society offers the full sup-

port of the best people and services,

making your everyday work easier.

By providing the right advice and supply-

ing useful tools, we can increase your

sales by simplifying your interaction

with the installers.

To get the greatest success from these

tools, they should also be passed on

to the installers for use when dealing

with their own customers. These tools

include our range catalogue, in A4

and pocketsize formats together with

attractive trade counter/showroom

displays that can showcase standard

panels and other products.

We would also like to send one of our

heating experts to visit you and your

customers. That way all the advantages

of being a part of The Warm Society

can be conveyed to our partners first

hand. These experts can answer any

questions that may arise on topics

such as solution selection and ordering.

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We will be rolling out a series of distinctive marketing tools in our campaign to promote

both our product range and the benefits of joining The Warm Society. They will add strong

support to the sales process already in place.

Inspiring brochures communicating

the benefits of joining The Warm Society

will be placed as inserts in the leading

European trade magazines for installers.

They will promote our overall range

and make solution selection easier for

the installers.

inserTs

Double spread ads in leading magazines

will show our full range and the people

and services behind The Warm Society.

In addition, stylish, in-store material

will stand out in wholesalers and

installers’ showrooms.

Our constantly updated website has

a comprehensive, user-friendly product

range overview. It also contains a

wealth of technical information and

offers a wide range of useful material

for download. Our 3D virtual house lets

viewers explore the different product

possibilities available for different

rooms and even visualise different

colour choices.

We will post a series of communica-

tions designed to motivate people

to request additional information

on range, products, brochures and

services and inspire them to join

The Warm Society.

aDs anD PoinT of sales maTerial

websiTe

DirecT mail

The Warm Society

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Our level of activity will continue to be high this spring and our communication will

be extensive and consistent. A strong presence in monthly European trade magazines

for installers, a thorough direct mail campaign and a range of activities to support

the local sales force will increase awareness and change many installers’ view of the

heating industry.

meDia sTraTegy

As previously, the leading European trade

magazines will be our key marketing medium.

The most direct way to the installers en

bloc, these magazines have a readerships in

excess of 400,000. Our strong presence will

be maintained throughout the spring and

will focus on inspiration, the completeness

of our heating solution range and the support

our heating experts provide.

The Warm Society

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January February March April May

Campaign plan – spring 2008

Wholesalers only

Wholesalers & Installers

Journalists

Insert

Ad double spread

Ad single with brochure

Web

Direct mail

Poster

Direct mail

Purmo U.K.

Rettig Park, Drum Lane, Birtley, County Durham, DH2 1AB

Tel +44 (0)845 070 1090, Fax +44 (0)845 070 1080, uk@purmo.co.uk

www.purmo.Com

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