ACRONIS ACRONIS CHANNEL PARTNER PROGRAM User manual

Qualified Partners, Satisfied Customers, Healthy Sales

The goal of the Acronis Channel Partner Program is to establish a strong network of Acronis experts able to

support our customers. We view the education, training, and resource enablement of our partners to

successfully promote the Acronis solutions as an investment that will materially

impact our global presence and industry position for years to come.

There are three membership levels in the Acronis Channel Partner Program:

Acronis Software Partner•

Acronis Certified Partner•

Acronis Enterprise Solutions Partner•

Acronis®

Channel Partner Program

Acronis Partners know more

General Advantages

Acronis channel partners benefit from comprehensive technical, sales and marketing support to promote the

Acronis solutions.

Partners have access to the Regional Channel Team that will advise them and transfer sales competencies to

them. This spokesperson will develop a joint Go-To-Market Business Plan, designed to achieve annual revenue

benchmarks. The sales tools provided to the partners include Sales Guides and the Acronis License Calculator

to quickly and reliably calculate a customer proposal.

At the technical level, partners benefit from pre-sales support, technical assistance and priority support to

follow up the entire implementation of the Acronis solutions throughout the entire sales cycle.

Another key benefit of the Partner Program is the Certification. Partners can acquire a broad understanding

and expertise of the Acronis solutions, and develop best practices in the fields of backup, disaster recovery as

well as systems deployment and migration. High competencies of well-trained partners lead to higher

customer satisfaction and loyalty, and foster long-term business relationships.

The Acronis Marketing Packs are turnkey packaged marketing activities designed by marketing professionals

and recommended by the Acronis marketing team to drive demand and sales. Partners are entitled to

customize and co-brand the marketing deliverables. All these materials as well as valuable market

information and competitive analyses are made available in the Acronis Partner Portal.

Acronis Partner Levels in detail

Acronis Software Partner

Your Profile: You are a reseller of software solutions for small and medium-sized enterprises.

Our Value Proposition:

Acronis Software Partners receive extensive sales support and marketing materials to support all selling

efforts. Upon request, Acronis provide free evaluation and trial versions for your prospects. We also clear up

your queries through our online support.

Acronis®Channel Partner Program

Key Program Benefits:

Access to the regional channel team, sales information, marketing materials, current promotions, faqs,•

and more

Discount on software licenses and maintenance•

Free acronis partner starter kit including sales guides for your employees•

Free evaluation and trial versions of Acronis products for your prospects•

Partner listing on the acronis website (partner locator zone)•

Partner newsletter and webinars with current information about acronis products and market initiatives•

Acronis channel partner program reseller activities and incentives•

Acronis Software Partners are entitled to sales, technical and marketing assistance and receive regular infor-

mation updates from Acronis.

Acronis Certified Partner

Your Profile: You are a solution provider with strong expertise and presence in your local market, providing

consultancy to your customers.

Our Value Proposition:

Acronis Certified Partners get additional benefits including comprehensive sales training and technical certi-

fication from Acronis. Purchase conditions are contractually defined and you have access to Marketing Devel-

opment Funds (MDF) for joint marketing initiatives.

Acronis Certified Partners holds specific benefits in addition to Acronis Software Partners’ ones.

Key Program Benefits:

Access to the regional channel manager•

Joint go-to-market business plan•

Assigned pre-sales support contact•

Access to priority technical support•

Complementary sales and technical training and certification programs•

Not for resale (nfr) licenses of the acronis software•

Mdf budget to fund joint marketing activities such as lead generation, direct marketing, event and public•

relations

Distribution of customer leads to the partner•

Access to market studies and competitive analyses•

Acronis Certified Partners achieve this level when passing specific sales and technical training. They gain the

expertise to lead large license customer projects and they benefit from a personal access to the Acronis Support

Team ensuring a careful and timely technical assistance.

Acronis®Channel Partner Program

Acronis Enterprise Solutions Partner

Your Profile: You are a solution provider or a system integrator with dedicated knowledge in the field of stor-

age management, extensive IT expertise, dealing with reference customers using high end storage solu-

tions.You provide consultancy for the implementation of enterprise wide projects.

Our Value Proposition:

The highest Acronis Partner level obviously holds all benefits granted to the Acronis Software Partner and the

Acronis Certified Partner. In addition, Acronis offers assistance for the Pilot implementation at the customer site

of the Acronis Enterprise Solutions Partner. Acronis can assist the Partner with the management of the project,

including on-site Proof of Concept and training. The close collaboration between Acronis employees and the

Partner’s engineers and consultants enables know-out transfer and guarantees the successful roll-out of

enterprise projects.

Key Program benefits:

Joint Pilot implementation of large projects (free of charge)•

Assistance with Project management, Proof of Concept, and Training at the customer site•

Distribution of customer leads to the Partner•

Know-out transfer to the Partner•

Whichever program level you choose, Acronis will work with you to develop both revenue opportunities and

secure new business. When you are successful, we are successful and everyone benefits, including our

collective customers.

How to become an Acronis Partner?

If you wish to explore the possibility of a mutually beneficial partnership, please visit us on the web

at http://www.acronis.eu/enterprise/partners or email us at channel_eu@acronis.com

The online application form can be found at http://www.acronis.eu/enterprise/partners/request. As soon as

your application is reviewed for the Acronis Partner Program, you will receive an email from our channel sales

team to inform you of next steps.

If you are an existing Partner and want to become a Certified Partner, please email certification_eu@acronis.

com or register directly at http://certification.acronis.eu/.

Acronis®Channel Partner Program

Acronis

Software

Partner

Acronis

Certified

Partner

Acronis

Enterprise

Solutions

Partner

Recommended Sales Price Lists (MSRP)

Discount on Software Licenses and Maintenance

Access to Acronis Channel Team

Joint Go-To-Market Business Plan

Current promotions

Evaluation versions

Trial versions

NFR Licenses

Lead generation (distribution of qualified

leads)

Partner Starter Kit

Sales Training

Competitive Information

Product Documentation (Data Sheets...)

Partner Newsletter

Partner Webcasts

Partner Listing on Acronis website

MDF Budget (Marketing Development Funds)

Marketing Packs (set of customizable

promotional materials)

Events

Public Relations

Case Studies

Partner Portal Access

Online Support

Priority Technical Support and Assigned

Support Contact

Technical Training and Certification programs

Assistance with Proof of Concept

Assistance with enterprise project manage-

ment

Training at customers’ sites

Inclusion in Beta Programs / product launches

Marketing

Sales

Support

For additional information,

Visit: http://www.acronis.eu/enterprise/partners

Email: channel_eu@acronis.com

and the Acronis logo are registered trademarks of Acronis Inc.

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